This was a personal project to get comfortable designing a logo in Illustrator. I wanted to try out making a logo for a coffee shop and began by sketching a lot of different variations of things associated with honey, coffee and bees. I felt the honeycomb was a great representation and graphically pleasing. The color scheme includes colors you would normally find in a honeycomb with a contrasting dark grey background. This logo will also work against white and the lightest gold could even be a shiny, gold foil depending on budget constraints. The font I chose for the logo was a simple and modern font that is easy to read at many sizes. Since the business name will need to be on signs, smaller coffee bags and labels, it needed to be something everyone could immediately read.
Possible menu concept including their branding.
Initial concept for the label for the bags of coffee beans. The honeycomb shapes can be used to determine which roast is in the bag.
A few of the initial sketches once I decided on the theme. I decided to stay away from including a bee itself in the branding as I felt customers may not want to associate a bee with their coffee. Honey is more neutral since it is a food item and not an insect, so I chose the honeycomb to represent them.
