DEFY Media
DEFY Media worked with Collins on a corporate rebrand for the first time since the merger between Alloy Digital and Break Media. The company needed a clear brand strategy and unified message that reflected the content it was creating for young audiences.
I worked closely with Collins to create concepts and execute designs that pushed the brand forward and separated us from the competition. It was important to create a sustainable brand system that could be utilized across all departments of the company and have a united front.
ROLE
Logo & Brand Design
Presentation Design
Art Direction
Brand Launch
Digital Content NewFronts
We unveiled the DEFY Media rebrand at the Digital Content NewFronts for maximum exposure and to test the capabilities of the new brand. The NewFronts was the most important annual event we hosted, including a keynote presentation, sizzle reels, program guides, digital invites, wayfinding and signage, and countless hours of work from our team.
Process
