Barbara Melo Atelier - Visual Brand

InDesign
Branding



Barbara Melo Atelier                                                                                                                                                   
2019


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Bárbara Melo is today one of the largest Brazilian online selling brands specializing in tailored wedding and party dresses (S to XL), serving women worldwide.

The brand was born from the childhood passion of the designer who, since very young, had contact with the universe of fabrics, lace and embroidery and who at seven years already developed dresses for all her dolls. After graduating as a Fashion Designer in 2011 from Anhembi Morumbi in São Paulo, Bárbara committed herself to the experience of developing her sister-in-law's wedding dress and thereby gained her space to dress the dream of the world's women. . 

The brand has been in the market since 2012 and constantly strives to innovate in the development and execution of each piece, achieving a high standard of quality and perfection in the production of each client's dress.

The Atelier has a team of women in a continuous process of qualification and improvement, committed to working with passion, responsibility and transparency to delight their clients.

"We exist to fulfill the dream of the people of the fashion world, enchanting through our customized solutions. Gratitude and love for what we do, for continuous improvement, perfection in everything, honesty and responsibility, define who is part of and benefits from this universe."​​​​​​​










Symbolism

With over a thousand years of history, it is not surprising that even the mythology surrounding the origin of the peony flower has multiple versions. Legend has it that the peony was named after Paeon, a doctor of the gods, who received the flower on Mount Olympus from Apollo's mother. And another tells the story of the same doctor who immortalized himself by being turned into the flower. The traditional floral symbol of China, the state flower of Indiana, and the flower of the 12th wedding anniversary, the peonies are known as the flower of riches and honor. With their lush, full and rounded flowers, peonies embody romance and prosperity and are considered an omen of good luck and a happy marriage.

In the study of its symbology, the peony flower is associated with:
wealth, romance, love, beauty, and honor.
Barbara Melo
Courageous, visionary and nonconformist. These three words sum up the profile of fashion designer Bárbara Melo, who at 21 years of age revolutionized the history of the party market by creating an online tailored dress studio. With a unique ability to achieve goals, Barbara bravely faces everyday challenges and loves to achieve above-average results. The BM team is delighted with their creativity and determination, always seeking to create innovative models that anticipate trends and surprise our customers.






3D Pre-developed packaging concepts






Brand photography by Gabriel Borino





Social media presence.

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Barbara Melo Atelier - Visual Brand
Published:

Barbara Melo Atelier - Visual Brand

Bárbara Melo is today one of the largest Brazilian online selling brands specializing in tailored wedding and party dresses (from PP to Plus Size Read More

Published: