In early 2019, I was asked to present my working process to an internal creative team. I have gone through this exercise many times conversationally over coffee, but I had never been asked to create a formalized deliverable on the topic for broader socialization.

This ask gave me the opportunity to structure the communication of my process into bite-sized pieces, geared toward a wide audience within product and advertising. While not representative of every blade of grass in the forest that is my approach, this serves as a starting point for those interested in visualizing data for influence.