Midnight Countdown Limited Release 360 Campaign - In-store & Online
As was the case in 2017, Timberland released Holiday themed, Limited Edition boots online and in 25 stores across the United States. This year's theme was based on Holiday parties, formal wear and champagne. I was part of a team working on a full 360 degree campaign: emails, videos for the site and social, photography, landing pages and sculptures. All designs focused on the hero boot dancing on a geyser of spraying champagne.
The main focus of my involvement was to design, sculpt, mold and cast 25 displays that were on the front and forward tables in all 25 Timberland U.S. retail stores. Three boots sat on top a translucent resin spray of champagne which appeared to come out of three real champagne bottles. I also and art directed several cuts of the collection video which was shot by Steve Giralt, Visual Engineer at Steve Giralt Studio in NYC.
In Store: Sculpting, molding, casting.Translucent resin champagne sprays that displayed the the boot collection. As seen on the front and forward tables of the store (L) and original clay sculpture before molding (R).
Video: Art direction. Video shot, edited and produced by Steve Giralt. Displayed on Timberland Ecommerce site and social media channels.
Ecommerce Home Page Banner: Banner Design. Site design and production by Casey Lynch. Photography by Steve Giralt and Denis Hambucken. Developed by Ryan Obermiller.
Consumer Email: Email design.
Midnight Countdown Landing Page: Landing Page design. Used a limited release landing page template designed by Casey Lynch.
