I was asked to create a promotional campaign to increase tourism to the city of Santa Monica. Based on current branding at the item, I developed a campaign to compliment the current official website. The concept and strategy was to promote some of the lesser known aspects of Santa Monica. With a campaign of "Capture The Experience" and the theme of different glass bottles capturing the moment.

 

This promotional campaign consisted of a magazine design, a billboard design and a dimension mailer. Which include inside a 3-Dimensional pop up cube.

 

Sticking with the campaign's theme, the dimensional mailer had a packaging design with a bottom on the outside. Full of Polaroid pictures of various sites and tourist attractions sprawled across the city of Santa Monica. Inside was of a 3-Dimensional popup cube, with the words Santa Monica labeled on on 6 sides.