When your smoothie plans don't go
as smoothly as planned.
“Puncher” is a real story about my friend Karly and her smoothie.
The concept is to use typography to emphasize the words of the narrator, paired with close up shots of the smoothie, her hand, and ﬁngers. The approach is illustrative with a minimal color palette. The typography is handwritten in order to echo the organic form of the smoothie, similar to liquid typography. The tone is calm to contrast the ridiculous aspect of the situation.