Both the San Manuel Band of Mission Indians and San Manuel Casino are significant sponsors of local events. I have led communications campaigns to maximize effectiveness of the partnership. This includes press coverage, social media sharing, and photographic/videographic content for owned media channels.

One project was the Cardstacker project, where the idea was to bring the exciting Los Angeles sports venues San Manuel Casino sponsored into the casino. I sourced Cardstacker Bryan Berg, who holds multiple Guinness World Records for free-standing house of cards' width and height. We created a stable environment inside the Casino walkway, which sees tens of thousands of guests a week. Over ten days, he built six venues in front of guests before we... knocked it all down.

We had previously announced the partnerships with press coverage throughout the region, including the San Bernardino Sun, Sports Pro Media, and The Stadium Business. Of course, we also created a fun video to drive traffic from these venues to San Manuel. This time, we enlisted some furry friends to help out.