This past weekend my magazine hosted a party with Busken Bakery to launch their new low cal "Lite- Hearted" donut. We printed an invite for the event in the publication and then created a mini campain of four 11x17in posters and placed them around Cincinnati. This was a collaborative effort that included two fantastic copy writers, Rachel Kirkwood and Cait Barnett, myself in the designers chair, and PR company, pb + j, for reaching out to us and including us in the Busken launch. For the record, the half cal donuts are pretty spectacular.