Banks Peninsula is a campaign that encourages late middle aged couples to go to the many spots on the peninsula. It aims to makes the Banks Peninsula seem like a place where they can get away from their busy lives and be able to reconnect with their partner.

The campaign includes a booklet, website and billboard campaign. Making the Banks Peninsula feel like a relaxing and romantic spot for kiwi couples was made easier with relaxing and welcoming photos. 

Created at Ara Institute of Canterbury