NEW MEDIA. Visual research

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The purpose of this study is to learn the definition of new media, to analyze five successful advertising cases and different channels on new media. The results of the research help me to start an advertising campaign of project @politgramota in new media in the future.

The first advertising campaign was The Obsessed by Calvin Klein. This is restart of the old campaign with young model Kate Moss and photographer Mario Testino. The second cases was the world tour “Formation” by Beyonce. She used different media channels at the same time for the promotion of the concerts. Collaboration of popular TV show “Stranger Things” by Netflix and Topshop. Company creates special merchandise, for example, t-shirts, bags, caps for online shop. The advertising campaign of the new album “Humans” by Gorillaz. The music group used the application filters of Glitche to design and promotion the new album. Finally, advertising cases “TFWGucci” by Gucci. Fashion brand creates many different advertising memes for Internet.

Today multimedia content is diverse, because music, videos, pictures and text work together on new media