Our goal was to create a local relationship between the Maersk Group and the local communities it operates in. The people from the Caribbean Cluster are passionate, enthusiastic and always on the move, just like the cargo they manage. To showcase our diversity, reach and the fact that we speak their language. This local campaign was embraced by Global Headquarters as an example of local branding, and our colleagues images used all over the world.
Your promise. Delivered global campaign was first launched in Latin America in 2014
The largest container vessel entering the Panama Canal during its expansion inaugural week.
Selected Facebook Posts using global and regional feeds.
Branding the Caribbean
Published:

Branding the Caribbean

Published:

Creative Fields