3fit l Brand Identity
I was asked to create a new gym brand idenity, in Puebla, Mexico. They wanted the gym to transmit a new concept, something contemporary but also innovative. The result was a logo with not common "gym colors" so it could stand out with others. The "3" symbol represents a bike sided, but also a weight. In aplications, the circles of the number 3 represent the repetitions while working out.
