Alexander Smith's profile

"CHANGING PERCEPTIONS"

Alexander Smith
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homeless homelessness campaign editorial magazine DPS poster design
"CHANGING PERCEPTIONS"
 
For this project I wanted to look at the issue of homelessness within the UK, I didn’t want to create a campaign that tries to eradicate homelessness and provide all the members of the homeless population with a new life, but simply change the way people look at homeless people and get the public to see them as actual people rather than just beggars and tramps.
 
This campaign is based around challenging these perceptions and make people question their thinking - getting the public to think about what else the homeless person could be (ie. a father, son, widower, ex-serviceman) and how they ended up in this situation.
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
POSTER DESIGNS
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
homeless homelessness campaign editorial magazine DPS poster design
"CHANGING PERCEPTIONS"
Published:
Alexander Smith's profile

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Alexander Smith's profile
Birmingham, United Kingdom

"CHANGING PERCEPTIONS"

Editorial design campaign focused on challenging public perceptions of the homeless population

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives