ABOUT
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The Atlanta Falcons celebrate touchdowns with their own distinctive flair. The team went 14-2 in the regular 1998-99 season, and much of that success was attributed to running back Jamal Anderson, who racked up 16 touchdowns in regular and postseason combined. Despite the impressive stats, his real claim to fame was his signature “dirty bird” dance he performed after each touchdown. We created two spots for at&T that played in the Falcons’ Mercedes-Benz stadium, capturing that amazing moment of a touchdown, inviting the fans in the crowd to rise up and dance the dirty bird with the players on the field.
DIRTY BIRD DANCE
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RISE UP
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FALCON
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STYLEFRAMES
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CHARACTER DEVELOPMENT
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BILLBOAD PROJECTION
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ABOUT
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Client: AT&T
AGENCY: THE FAMOUS GROUP
Executive Producer: Thomas Knight
Creative Director: Fabian Garzon
PRODUCER: SUSIE COBB
Design: Fabian Garzon zehan sheng JAMES VOGEL ANGELA STEMPEL
CEL ANIMATION: DAIR BIROLI ANDREA CASTILLO JAHMAD ROLLINS OLA TANDSTADTANDSTADeld.