DRIVE CONDOM BRANDING
SUSTAINABLE DESIGN
BRIEF OUTLINE:
This brief entailed coming up with an innovative new product derived or made from industrial production line waste and/or by-products. The brief responds to some of the most burning questions today: How can we live a more sustainable life? How can we reduce our impact on Earth? How can we reduce the amount of waste that is created every single day?
From researching into environmental impacts of design, I wanted to address the environmental issues of landfill as well as water pollution through making an alternative use for a waste material that is disposed of in these areas.
WASTE MATERIAL, PRODUCTION LINE AND CHOSEN PRODUCT:
I decided to look into tyres and their manufacturing process as they are a common object found in landfill. The raw materials in a tyre are natural and synthetic rubber, in which latex is mixed with carbon, oil, sulphur and other chemicals. From looking into the process of the manufacturing from raw materials to final product, I discovered the main waste materials from production lines of tyre manufacturing were waste rubber offcuts and waste liquid latex.
I decided to go with liquid latex as my waste material, to make my chosen product - condoms.
In thinking of the environmental impact as the main driver for this brief, I discovered that latex condoms are biodegradable as latex is a natural rubber meaning less harm to the environment. I also discovered that a lot of condom brands have started using recyclable paper packaging in order to be sustainably conscious; this is something I could implement into my new product.
I decided that this product would be ideal as it has scope to create a sustainable product which can have interesting and bold branding.
TARGET AUDIENCE:
Through this project, sustainability was the main focus, however I also wanted to bring about social change in another sense relating to my product. As condoms are already an existing product, I wanted mine to stand out.
I decided that my condom brand should be aimed towards females aged 16-24.
The proposed impact of this project was to empower young women; so they do not feel embarrassed about buying condoms. There is no need to be discreet; the majority of brands aimed towards women use this approach. This product empowers young women and allows them to have pride in taking control of their sexual health. The core aim of this project is to normalise the idea of women buying condoms. There are currently very few condom brands aimed towards women; therefore there is a gap in the market for this product. This project is also largely appropriate for this target market as this age group are one of the most waste conscious. This means their response and engagement with the sustainable product would be largely effective in terms of sustainable design in the future.
INSPIRATION:
Inspiration for the branding of my product came from product analysis on existing condom brands, tread tyre patterns, and artwork from Jason Woodside.
BRANDING AND PACKAGING DEVELOPMENT:
FINAL VISUALISATIONS:
The brief required 4 final visualisations of my product packaging created on Maya.
BRANDING GUIDELINES:
Branding Guidelines were a requirement of the brief. Here is an example of a double page spread.
