Manafactory is an Italian digital agency aiming at expanding its reach towards new markets. With this mission, I was contacted to create a small but powerful communication to have them stand out amongst the many during the China International Import Expo in November 2018. The goal was to create something visually appealing and memorable that could clearly manifest the synergy and the opportunities promoted by creating fruitful partnerships with a European digital communication partner. Given the obvious language difficulties, my idea was to create an image that could tell a story and convey a mood at the same time. The media had to be synthetic as well, to optimize shipping costs and duty issues, so it was decided that the image would be used in the maxi-card that was give out, in the stand and on the dedicated landing page the agency set up for the occasion.

Published: January 15, 2019