Less effot is a small clothing label that I have started with a friend. The brand is aimed at people into bmx and skateboarding, hip hop music and graffiti and the lifestyle that comes with it. I also plan to provide less effort as a platform for people to create on. For exmaple in development we have a t-shirt from a friend who is studying illustration at Plymouth University, and "The Less Effort Mixtape" which is a compliation of local musicians who have not had much exposure. Creating these ideas will promote both us and the artist, as both parties will be sharing all content and doubling its reach.
The core of Less Effort is smart, affordable streetwear clothing. The artwork is created by us, and is promoted via facebook, competitions, twitter and heavy use of Instagram.
In production we are planning 5 Panel and snapback hats, sweatshirts and even an event to showcase local musicians, photographers and artists.
In production we are planning 5 Panel and snapback hats, sweatshirts and even an event to showcase local musicians, photographers and artists.
I created the online store using Wordpress and the Woocommerce plugin. The design is minimalistic and is responsive so shrinks down to any device. This is espically important when using instagram for promotion - as being a mobile only app, users visit the site after being interesred by a photo.
