Perennial HD Brand
Winter 2018
Perennial Human Development has a central focus on developing the workforce by working with both individuals and organizations to provide the means to allow people to become the best versions of themselves. This branding reflects their mission to help people to become the best versions of themselves by utilizing a cool, desaturated color palette paired with a relaxed script typeface. The leaf icon signifies the growth of the people they help, and the continuation of that growth is represented by the circle almost connecting the word Perennial.
