Agency: Brand On Shelf
Client: Boots
Brand packaging specialists, Brand on Shelf were challenged to create the Boots new ‘Flawless Fit’ tights range. Tasked with creating a standout and dynamic challenger range to their standard tights offering. Boots launched ‘Flawless Fit’ as a striking new development in tights to shake up their current hosiery fixture.
The packaging playfully sells the Flawless Fit range USP’s across 4 different product types promising wearers No Digging, No Sagging and No Bunching! Dynamic editorial style attitude of the model poses help segment the range and confidently express the promise of Liberation and Freedom. Supported by fun patterns and a strict information architecture, the range presents a compelling choice and embodiment of flawless flexibility!
The 'seamless free' range is available in selected Boots stores across the UK, including an Opaque 60 Denier (Low and High Waistband) and a Sheer 15 Denier (Low and High Waistband).
