Consumers are no longer content with finished product.

They want to be included in the process;

from concept to production to marketing.

Now designing the systems that make products 

is even more important than designing the products themselves. 

We have to be able to re-make nature to fit consumers needs, and develop more sustainable systems in the process and let consumers more concious.

The future is looking for...

- Find a way to remove water or manufacturing process; 

- Use upcicled materials as plastic fiber, cellulose or vegetable;

- Use Lightweight and durable material, as ripstop nylons,   

   semi-transparent effects for a contemporary feel.

Colors are Mixing 

- Electric tangerine emerges as a key colour and gender-neutral;

- Submariner green have an authentic, natural and intense quality;

- Crystal Lilac become less youthful and more mature, but still fresh;

- Gravity grey is a necessary neutral color to balance maximalist brights;

- Purist blue feel clean, contemporary, and icy.

This is not about luxury, but necessity.