We had the privilege of introducing the iconic F.A.O. Schwarz brand to boost our toy sales. After collaborating with Group 360 to ensure their brand standards were met, we created customizable branding kits which allowed 185 stores to tailor the visual merchandising collateral to their space.

The shop was a success generating more than $10 million dollars in sales for the fourth quarter on a $1 million production spend. The unique interactive customer experience generated much needed PR, drove traffic, and set Bon-Ton apart from it’s completion.