Barthelemy DESME's profile

Saisonie - Brand Identity

What is Saisonie


We cook and deliver meals which we sell on-line.
What we want to highlight is that they are home made dishes with local, seasonal and fresh products. Saisonie is good for the health, the planet, the well-being and it is also gourmet. We want to change mentalities and prove that eating well/healthy is easy and not as expensive as it looks. 



The logotype



For the logo, I chose to talk about the seasons with the image of the seasonal birds, that appears or disappear depending on the seasons.
To follow an idea of food made by a chef, I decided to put a plate cover that we can see in many great restaurants. Finally, I decided to put the name and the baseline around the symbol to image a stamp.





I decided to represent the seasons' vegetables cooked in the meal, by adding them on the packaging. I created a library with multiple illustrations of fruits and vegetables.




Thanks for watching ! :D


Saisonie - Brand Identity
Published:

Saisonie - Brand Identity

A brand Identity for a Startup!

Published: