Brandless 360° Integrated Advertising Campaign
Challenge
There were three goals of this campaign:
1. Capture the essence of Brandless' revolutionary approach branding
2. Demonstrate Brandless' value of transparent and straightforward communication
3. Highlight the vast selection of over 350 essential products Brandless offers
Solution
Campaign that emphasizes the “non-brand” theme of Brandless by using simple design and straightforward copy
online ads
Team
Ben Sash
Kyung Hwa Cheung
Alex Racha Nelson