The Guerilla Campaign below is a mirror that would be placed in a public place. When people look into this mirror, their reflection wouldn't appear. Everyone behind them would be reflected in the mirror, but the person standing in front of the mirror wouldn't appear. This campaign is meant to make people, in their every day life, feel like they're non-existent. To make them relate to the children who don't have an education and who therefore aren't really "existing".
We all identify ourselves by our names. We wanted to see how people would feel and react when they were unable to visually express their identity, the same way that these kids in 3rd world countries cannot express theirs. We erased their names, thereby erasing their identities. And without an identity, there is no life. You can’t spell “LIFE” without education.
We spent some time together, coming up with the idea for the campaign. This video and the print ads below were created by my co-group members.
