BRAND ARCHETYPES
The expertise of assigning a genre to a brand to accommodate people having similar persona, for achieving greater human desire and garner higher positive feedback.
There are 4 categories of human desires and every category has 3 archetypes each, so the total number of archetypes is 12.
Here I have assigned each type with a Pakistani advertisement to have a clearer understanding of every single archetype.
CHANGE
REBEL
The motivation is change and the mission is to color outside the lines.
The advertisement I’ve assigned to it is – “Main Perfect Hoon” by Gul Ahmed.
HERO
The motivation is change and mission is to improve and impact the world for the better.
The advertisement assigned to it is – “Surf Excel Ramadan ad”.
MAGICIAN
The motivation is change and the mission is to bring about transformation and make the impossible, possible.
Advertisement – “Diva Perfume ad”.
SOCIAL BELONGING
JESTER
The motivation is social belonging and the mission is to live in the moment with full enjoyment.
The advertisement is – “funtastic ad” by Fanta.
LOVER
Motivation is social belonging and mission is to develop a relationship with the ones you love in pursuit of passion.
Advertisement – “Magnum ice-cream ad”.
CITIZEN
Motivation is social belonging and mission is to connect with others and be accepted.
Advertisement assigned to it is – “National Masala ad”.
ORDER
CAREGIVER
Motivation is order and mission is to empower, protect and care for others.
Advertisement is – “Canbebe Mother’s Day special ad”.
RULER
Motivation is order and mission is to take control and power.
Advertisement – “Fortuner Car ad”.
CREATOR
Motivation is order and mission is to make something new and create things of value.
Advertisement assigned to it – “K&N’s ad”.
INDIVIDUAL FULFILLMENT
INNOCENT
Motivation is individual fulfillment and mission is to spread awareness and optimism.
Advertisement I’ve assigned to it is – “Sunsilk Shampoo ad”.
EXPLORER
Motivation is individual fulfillment and mission is to seek adventure with no limits to learning and discovering.
Advertisement assigned is – “Bata shoes ad”.
SAGE
Motivation is individual fulfillment and mission is to understand the world and find the truth.
Advertisement assigned to it – “QMobile ad”.
