These images were created for luxury Australian skincare brand, Rationale Skincare,
for their 2018 Holiday campaign leading into Christmas and New Years.
The Rationale Skincare 'Essential Six' are the cornerstone of the brand, and
therefore emphasised as the hero products of the campaign with the tagline
'All is Calm, All is Bright. Gift the Gift of Luminosity' as the campaign headline.
Art Direction and Design by Gita Zimmermann. Photography by Pete Daly.
