A.S. WATSON believes that quality is key to good skincare. From granny to baby, the Kruidvat private label provides an all-round skincare line for every member of the family. REGGS its challenge was to create an iconic design for the overall line that leaves enough room to clearly navigate between the category sub-lines.

Our ambition was to reflect the care and pleasure that goes into pampering moments. The new design gave us the opportunity to truly give each scent and function a distinctive look, without losing the characteristic ‘family-feel’ that makes them stand out on shelf.

The ingredients are brought to life and in a blink of an eye it is clear what the product smells and feels like. While the nut refers to the protective skin-layer the creams and lotion provide. Every element matches the overall identity while also strengthening the individuality of the subcategories. The result is a beautiful assortment that leaves room for line-extensions and generates cross-categorical conversion.