MetaBank New Retail Product Introduction
Efforts included design of new retail checking products with campaign materials designed to drive visitation to a site (purposely constructed to not include bank branding) featuring a 'countdown' to 'something outrageous' that was coming. 'Cover site' was effectually a redirect to newly designed MetaBank site featuring new products. Visitors and existing customers were targeted with e-direct mail and hyperlinks to new product overviews.
RESULTS: 45% INCREASE IN CUSTOMER DEPOSITS IN THE FIRST SIX MONTHS ALONE.
