Assignment:
Deliver a cohesive brand campaign for disseminating research generated
by Spit for Science, with a clear call to action. Choose one of COBE's course topics plus a target audience, and promote engagement with coursework and programming informed by Spit for Science (The Science of Happiness, Love and Other Drugs, etc.)
Collaborators: Jenna Thacker, Henry Wood, Jake Hirsch, & Matthew Winston
Brand/ Course: COBE; The Science of Happiness
Target Audience: Transfer students
For this campaign, we decided to target transfer students by creating our own transfer orientation: a 1K. The 1K came to be by combining three key ideas: booths with local Richmond businesses, students coming together (since you don't have to train to attend a 1K), and the fact that physical fitness directly affects happiness, which was the COBE course we decided to focus on.
We even took the COBE mascot and designed him doing different activities in order to more personalize our presentation.
