Circles.Life - Discover App
Circles.Life released the new Discover App to better collate the latest events in Singapore within an app. The brief was drive app downloads and create awareness and controversy revolving around this new app.
The campaign initially rolled out as a single billboard piece, sparking curiosity among the public. This eventually leads on to a microsite, which informs user of the new app. For a limited time, users who download the app can call out anyone on social media and invite them out on an event which is available on the Discover App.
One of the posts, which made it up on a public media space, resulted in former NMP Eunice Olsen making police report over the ad.
