Mac Zafarana's profile

Living Culture

Mac Zafarana
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Living Culture
The World of American Craft Brewing
‘Living Culture’ is an integrated branding program for a museum exhibition about american craft brewing. The program features the identity, environmental graphics, museum literature, and special edition beers.
Exhibition Branding
graphic design SCAD branding environmental graphics print design art direction Photography Packaging beer adobeawards
Environmental Graphics
graphic design SCAD branding environmental graphics print design art direction Photography Packaging beer adobeawards
Introductory graphics inside of the exhibition.
graphic design SCAD branding environmental graphics print design art direction Photography Packaging beer adobeawards
OOH advertisement for the exhibition.
Narrative Literature
A multi-fold printed piece to enhance the experience. To encourage second use, booklet unfolds into a poster keepsake.

Words: Derek Thompson, The Atlantic, 2018
Special Edition Beer Packaging
What the Fuzz? | Double Peach Milkshake IPA
In My Peelings | Blood Orange Gose
Crack Me Up | Coconut Stout
graphic design SCAD branding environmental graphics print design art direction Photography Packaging beer adobeawards
Living Culture
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Mac Zafarana's profile

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Mac Zafarana's profile
Columbus, OH, USA

Living Culture

Living Culture is an integrated branding program intended to highlight the complexity and growth of American craft brewing. The concept was carri Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives