Logo:
The Hibachi hat logo was designed to represent the namesake's culture. The name of the restaurant has the longer word "Hibachi" sitting above "House" and is positioned right below the hat as if to "wear" the Hibachi hat, symbolizing the pride in "wearing" and displaying their culture and heritage. The secondary color in the collateral in Japan is named "Shinbashi" or "新橋". This name comes from the Shinbashi district of Mintato, Tokyo, Japan and was a popular color among the geisha of the district during the end of the Meiji era. This display of history and culture is also a blue color and those without this context will enjoy the cool and inviting color.
The color for the Hibachi Hat is a color unique to the western world, known as "Aomidoriiro" is a blend of green and blue that traditionally the colors "green" and "blue" were once in Japan's history were originally not distinguished. Beyond this context, the color was chosen as a calming, casual and inviting color for onlookers.
Hibachi House Letterhead with text:
The most important concept is the logo in the top left corner. As western readers tend to go from left to right, it is important that one of the first things they see is the logo. The repetition used throughout the collateral is the usage of color at the borders and margins of the paper. This critical usage of empty space should seem simplistic and youthful with the same colors used through in a similar manner. This makes the letter feel smaller and more brief in an effort to grasp and hold the reader's attention without the boring white void at the edges of the letter. Once again, the chosen colors should nail home the point of being friendly and inviting, something critical in even letterheads.
Hibachi House Letterhead without text:
This should showcase the amount of void that is reduced in the margins of the paper. The Aomidoriiro is on the right side because the left is left-aligned, causing a lot of white space on the right side. It's important for the idea of keeping the material as fatigue-free as possible to eliminate empty white space with colors.
Hibachi House Envelope:
I chose to repeat the two different colored bars on the bottom and the right side in order to retain repetition. I am not including the Logo because the name is already required to be included in the address of the top left corner so this did not need to be restated. I also want to not use too many images because the minimalism is key to the concept of the graphic design philosophy throughout the collateral. Simple and minimal with soft colors.
Hibachi House Business Card Side 1
The color bars on the front and back side will be adjusted because of the usage of the white space. On the front side there is no center object so the size of the Shinbashi and Aomidoriiro bars are increased, bringing the rest of the text and logo together. The physical address of the location is not nearly as important so they are not present on the front side. The only information included strictly concern Josiah Abner Smith himself.
The logo is not present on the back side because I wanted the QR code to be the center object, and having a logo would clash. Because on this side there exists an object in the center, the Shinbashi and Aomidoriiro color bars are scaled back. The physical address of the location is included here but it isn't strictly personal to the name shown on the front side.
Twitter Header Picture
The Twitter header will be similar to the Facebook header, because this is a photograph I did not want to edit it too much beyond what was already taken. Once again, minimalism is one of the core principles in Japanese fine arts. This picture already shows both the both the blues and greens already present in the rest of the collateral while showing one of Japan's most holy and cultural sites. When people think of the Japanese mainland, they often picture Mt. Fuji, so it's important that the first thing people think of with Hibachi House is that it is authentically Japanese.
Twitter Profile Picture
The profile picture will mainly consist of the Hibachi House logo with one main exception: the background color. There is no background in the original logo, and so to have white space to interrupt the Twitter header I felt would be too disruptive. Having some color would be required, and to have the repetition of the two main colors would also be a plus.
Facebook Header Picture
The only difference between this and the Twitter header picture are the dimensions. Because this image is smaller I had to adjust the picture itself in order to maintain its holism.
Facebook Profile Picture
Similar to the Twitter profile picture, not much has been changed aside from the dimensions.
