Aminta Williams's profile

Jelly Belly package redesign

I wanted to create a classic movie theater box with a twist: duo flavors. Each of these boxes would only have two flavors of jelly beans which overcomes the previous problem of sorting through multiple flavors to find the ones you like. I came up with a unique pattern for each box to keep that whimsical and light hearted feeling that Jelly Belly’s brand has always had.
The three front flavors I came up with were: Raspberry Lemonade (raspberry and lemon), Creamsicle (cream soda and orange), and Cinnamon Apple Pie (cinnamon and green apple).  These combinations are a good twist on the regular jumble of Jelly Belly beans. 
Jelly Belly package redesign
Published:

Jelly Belly package redesign

Published: