This is my favorite Public Service Announcement. I feel like the mock up represents a quiet reflection that each family member experiences when someone in their life is diagnosed with or suffers from Alzheimer's Disease. 

Alzheimer's disease awareness is represented by the color purple which is why I selected certain text to be in this color. I have recently lost my father to this horrible disease and selected this area for my focus in this project. 

 

The mockup selected was to demonstrate Alzheimer's Awareness is important enough for all of us to pay attention to it, even in big cities. The color of the drain and the word drain was changed to purple. The weight of "The" was increased to match "Brain", both in small caps. 

Slight changes were made to the text and size of the brain. The background color creates a calm, soothing feeling.