CITY OF SEATTLE NEW IDENTITY
Design, Art Direction
This project is an attempt to address fast-urbanization through city re-branding.
Cities are very complex living organisms. They need planning and a clear urban vision to create environments that fulfill peoples's needs and desires. The problem with planning is that is always slower than development.
Seattle is a city that has the best balance of creativity, innovation and love for its natural environment and it is also the fastest developing city in the US. With a blurred identity it has its fast urbanization has in fact replicated every downtown in North America. A re-branding of the city is crucial to establishing its vision for the future.
Cities are very complex living organisms. They need planning and a clear urban vision to create environments that fulfill peoples's needs and desires. The problem with planning is that is always slower than development.
Seattle is a city that has the best balance of creativity, innovation and love for its natural environment and it is also the fastest developing city in the US. With a blurred identity it has its fast urbanization has in fact replicated every downtown in North America. A re-branding of the city is crucial to establishing its vision for the future.
