VERISHIP- GOOGLE DISPLAY ADS
As part of my summer internship, working as a marketing intern at VeriShip, (a parcel intelligence and technology company based in Kansas City, MO) I was able to participate in many different projects. One of which was to create new imagery/Google Display Ads to accompany and emphasize new written content, in response to a new campaign, driving potential customers to our updated website. Two different display ads were created, with two different stylized versions of each, to support the need for different dimensional specifications, interfaces, and styles.
The following written content was created in-house by Liz Missey, and was used to prompt inspiration for the ads you can see below:
Google Display Ad #1 (corresponds to the speedometer ad)
Headline 1: Save On Shipping Headline
Headline 2: Ensure carriers are delivering as promised with VeriShip Parcel Audit.
Google Display Ad #2 (corresponds to the money in the box ad)
Headline 1: Reduce Your Shipping Costs
Headline 2: “We already doubled our refunds YTD compared to YTD 2017.” – Thomas K., Dist. Mgr.
Headline 2: “We already doubled our refunds YTD compared to YTD 2017.” – Thomas K., Dist. Mgr.
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Link to VeriShip's website: https://veriship.com/. VeriShip™ is "the leader in parcel shipping intelligence, delivering data-driven satisfaction to more than 3,300 businesses through cost savings, fulfillment of parcel carrier promises, and happier customers – quickly, conveniently, and risk-free".
Designed by Lauren Nordell-Morris, VeriShip, Summer 2018. VeriShip's ™ work is not to be sold to the public and I will only use this as part my portfolio.
