Erica® Email Animations
Bank of America Branded
Bank of America has recently launched there new in-App interactive banking assistant named Erica. With this new technology, a new design and approach for the email was wanted to match the innovative nature of this product. Aside from pushing the boundaries of the actual email layout itself, animations were built to highlight key Erica features. Each of these animations were placed in new layouts to pitch the coming of Erica.
Email Layout Designs
Animation components
