A promotional booklet was made for the Tribeca Film Festival in Manhattan. Half a million of the books were printed and included inside the "Best of NY" issue of New York Magazine. The cover of the booklet depicts the outside of a NYC subway car and opens to reveal the inside, full of strange characters, animals and surprises. Important information about the Festival was featured as subway ads inside the subway cars, with a few additional panels dedicated to the mobile app and social media. The booklet featured a die cut front panel with the subway windows cut out.