Problem:
In this project we were given the problem to create a cereal box as a vector based image.Today companies like Kellogg's and General Mills are big fortune 500 companies, however, business is slow. The average growth for this industry year-over-year is a measly 2.7% (Thomson Reuters, 2018). To say the competition between them is unrelenting would be an understatement. So, how does a newer cereal maker compete in this saturated and nongrowing market? Brian Stoffel discussed hedge fund manager Mike Alkin’s views towards future consumer consumption: "Millennials simply don't care about brand strength when it comes to consumer packaged goods. Essentially, they want three things when they're shopping: 1st they want something that comes from a smaller organization, 2nd they want something that comes from a local organization, and 3rd, when possible, it needs to be organic (Stoffel, 2018)."
Solution:Considering these future projections, the playing field seems to be more leveled; smaller organizations, stay local, and go organic. My cereal box design is targeting the age group range of 8-16 years old, both male and female. I would produce my cereal under a small label only and sell it at more organic friendly locations such as Sprouts, Whole Foods, Trader Joe’s, Safeway, and Costco. My target market wants a cereal that gives them a ton of energy throughout the day without the sugar crash. To achieve this level of energy, the cereal will have a higher level of vitamins such as vitamin B. To strengthen the need for corporate social responsibility, I would use only biodegradable packaging.
Results:
Results:
My design is centered around adventure and creativity. Growing up in the “Space City,” I was very entertained by all things space and learning. Ultimately I didn’t become an astronaut but it did spark a lot of creativity. My cereal box design is intended to follow suit, spur on creativity, science, and learning. It will energize the body and mind.
Research references
Thomson Reuters/verus - GIS [Analyst report]. (2018, September 10). Retrieved from https://research2.fidelity.com/fidelity/research/reports/pdf/getReport.asp?feedID=165&docTag=R615_GIS-N&versionTag=4919NMS6EMK9JPQ037873KAI91
Stoffel, B. (2018, May 27). 1 Terrible Industry -- and 10 Stocks in It -- I'm Avoiding. Retrieved September 10, 2018, from https://www.fool.com/investing/2018/05/27/1-terrible-industry-and-10-stocks-in-it-i.aspx
Mohebbi, B. (2014). Mohebbi, B. (2014). The art of packaging: An investigation into the role of color in packaging, marketing, and branding. International Journal of Organizational Leadership, 3(2), 92-102. Retrieved from http://search.proquest.com.ezproxy.lib.uh.edu/docview/1795494172?accountid=7107
