The Clark family owns a number of very successful property related businesses in the greater Daytona Beach area of Florida; All Aboard storage company, an airplane hanger, several business complexes, and numerous residential rental properties. In 2013 they decided to bring all of their companies under one umbrella brand.

During the branding process there were two names they wanted to explore. Clark Properties seemed like an obvious choice, but the family was most known in the community for All Aboard Storage and considered building off of the established equity of the All Aboard brand.

Regardless of their name these companies had one major unifying theme, they all provided space. Space for life. Space for business. Space for dreams. And they did so with and emphasis on dependability and security.

All Aboard Properties was eventually chosen to leverage the familiar name. The mark is made of two capital A’s combined in a way to represent both the ram on the front of a traditional Engine, and a building in three-point perspective. It’s at once a space for life, and a plow to charge toward the future.  

The colors were a subtle update of the red and blue the present in the previous All Aboard logo. Each individual entity in the family is a subtitle to the All Aboard brand.