"Infinite Mario" is a Nintendo ad for a new Mario game I designed . I designed the game's art style which was incorporated into the game's cover. This ingame cover I designed is to explore new and different ways Nintendo can design a cover for a video game. The game was going to include different Mario's each playable during certain parts of the game with each segment correlating to the previous one. The game poster incorporates design elements Nintendo uses for games while also making design choices that branch into a different direction the brand doesnt normally include. The default Mario is in the center of the composition because it is the most noticeable design that the audiance can easily recognize over the other Mario's. The Mario hat on the title is to further promote the Mario brand and to create a visual element for the title that the audiance can appeal to.