Levi's Ad Styleframes
Project Description:
Students will be required to complete a process book based on a refresh of the Classic Levi's "Go Forth" Ad Campaign. Students will need to create a look that feels like the classic Levi's Brand, but something that differs with the previous "Go Forth" ads of the past. The ads are usually narrated with a poem, but the students will be given a new piece of audio to base the ad around. Students may use assets that they find online, but the final imagery must be original and unique.
Concept:
Using old photography footage and kaleidoscope to capture a feeling of throwback of the old times.
