Open Enrollment is the period where team members can make updates to their benefits selections for the upcoming year. While Quicken Loans has a passive enrollment (meaning selections carry over if no action is taken) the Benefits & Wellness team utilize the Open Enrollment period to educate on the offerings available.

By pairing striking visuals with familiar idioms, this campaign invites team members to think about their benefits in a new way. Isolating certain body parts or features inspires viewers to consider each component of our benefits plans to ensure they’re fully covered.