DayQuil Advertisement for Rolling Stone Magazine
Student project. We were to design an advertisement that would be found in Rolling Stone Magazine. I chose the cold and flu medicine DayQuil, and used the current branding and colors to develop the look of the ad. I also directed the ads toward the musically-inclined, because this is the primary audience of the magazine. I explored three different ideas in the frames below.
The first ad (The show must go on) won Best of Jury in the 2018 Ivy Tech Juried Competition.
Other Ideas:
