Design Brief: 

Research and analyze target markets' usage of analog (written) and digital organizational methods for digital organization app: Todoist

Methodology:

Preliminary survey of 200 participants, with follow up in-depth interviews of 7 individuals within target market* 

*(21-25 years old, mix of undergrad and young professionals in various industries) 

Ethnographic film of interviewees

Displays our intensive interviews and research that we then analyzed to produce our Case Study for Todoist

Client Case Study

After gathering our participants and conducting research we mapped out journey maps or how the consumer is feeling at different stages of doing an activity or using a product

We then were able to zoom in and further analyze a portion of our participants journey in using organizational tools that was the most tumultuous in feeling/sentiment. This area of incongruence, or erratic emotional state, was standard across multiple users and thought of as the most problematic stage in the process of Todoist's target audience.

Solutions and suggestions for Todoist: