I was a lead designer for the 2018 KMART Toybook Holiday Catalogue.  With dozens of toys on each spread, every page was a challenge of finding the right layout while keeping toys the center of focus.  I led an effort that used lay-flat wrapping paper curls as a way to ground and group toys so that each page remained organized and on-theme. 

The total catalogue was 40+ pages, the following is a sampling.