DEMAND
Activate The Modular 45 connected watch in the
cyclist communities through the BMC team partnership

IDEA
RACE AGAINST TIME A call to pedal against
all we fight when we are on a bicycle

CAMPAIGN
Social media & gaming activation

/ CREATIVE DIRECTION / 2017 / WNP /

GAMING ACTIVATION
#RaceAgainstTheWatch
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Launch of the TIME TRIAL application, which allows the user to race against
a professional cyclist, an other watch’s user who has the latest time on this circuit
or against this own ghost like in a game.