Blood Is Good
Blood Is Good packaging design and mobile application design in collaboration with Nana Utsugi, Caroline Chu and Stefanie Nobilo, is a business focusing on celebrating, comforting and appreciating the different options of products that women choose to get through their period.
It consists of two types of period packages:
1. It’s your period (first-period package)
“It’s your period package” package is carefully designed to help girls get through their period, it can be given as a gift to your teenage daughter.
2. For the bloody times (customised package)
“For the bloody times” package aims to give girls comfort on their period, it’s a bit more fun and highlights a period’s continuous return.
Underneath the names of the packaging was a one sentence description of the package to emphasise on the purpose of the package. The aim of the checklist on the back of the package, was to show the entire range of products available, as well as validate what products have been delivered in the package. The “Blood Is Good” brand is comfortable, friendly and fun, targeting young audience of 15-25 years.
Checklist on the back of the package
Left: It’s your period (first-period package)
Right: For the bloody times (customised package)
It’s your period (first-period package)
Menstruation pads with cute label design.
Top: Mobile application design
Bottom: Social media post design for Instagram
~ Thanks for watching ~
