AMA is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.
Extend the Useful Life of a Marketing Project: Problem Solved
For a promotional mailer to promote a variety of corporate sponsorship venues, Hoffmann+Tung identified an opportunity to meet both current and future marketing communication goals to develop a prospectus that could be customized for individual events and extend the useful life of the marketing effort.
Involvement: Art direction, design and design production
Additional credits: Brenda Gannam (copywriter); Easop Photohraphy (cover photography); inside images courtesy AMA
Project by Duvan Hoffmann at Hoffmann+Tung Communication Design (www.htcd.net)
for the American Marketing Association (AMA)
for the American Marketing Association (AMA)
